FirstGreen 壹 Contact
FirstGreen café concept: a Mt. Fuji ukiyo-e mural above green velvet banquettes and a sandwich counter Ukiyo-e style Mt. Fuji artwork with 壱の抹茶 calligraphy Japanese-style triangle sando beside a layered matcha drink FirstGreen café concept with a living green plant wall Gradient matcha latte beside a ceramic vase Two FirstGreen team members in branded aprons
FirstGreen 壹
Coming soon · Claremont Village, California

The old has gone,
the new is here.

Matcha & sandwiches · 壹抹茶 · 壱の抹茶

壹抹茶 · FirstGreen

More than just milk tea.

Eastern tea soul. Western richness.
Tradition, refined into a single sip.

A FirstGreen matcha milk drink in a branded cup
Our story

Some seasons are hard.

Ours was spent beside a children's hospital in Los Angeles, at the Ronald McDonald House. There, an empty coffee pot and a tired mother stayed with us.

Years later, a cup of matcha in Japan felt like healing. Our son fell in love with milk tea. At home, Hui began testing recipes.

The old has gone, the new is here. That is our first green.

Shizuoka matcha · US grass-fed milk
Signature drinks

Two cups to begin with.

AWAKENING ORIGIN

Taiwanese and Japanese milk-tea craft, blended with US grass-fed fresh milk. The pure character of matcha, kept intact.

LIGHTNESS RISING

Shizuoka matcha with our own pistachio milk. A soft, savoury note meets matcha's gentle bitterness, in a Nile Green colour.

Five FirstGreen matcha drinks on driftwood
The founders

Designed by us, from the first sketch to the last sip.

FirstGreen is a brand of TSDDESIGN Inc. Our logo, cups, store design and brand system are all created in-house.

Ken En Ke

Founder · Brand & Design

Brand designer with over twenty years in corporate identity and brand systems.

He has built visual identities for chain brands such as UBC Coffee, Dicos and Hotwind.

His work has won awards including German Design Award Winner, two Graphis Silver Awards, MUSE Creative Awards Platinum, and A' Design Award Gold.

Hui Zhang

Co-founder · Product & Operations

Trained in fashion design at Raffles Design Institute, Shanghai.

She has lived and worked across Singapore, Shanghai, Bangkok, Hong Kong and Los Angeles.

She brings a deep knowledge of, and a refined eye for, Asia-Pacific food.

At FirstGreen she leads recipe development, taste testing and daily operations.

Giving back
10%

of our profit goes to a children's hospital and Ronald McDonald House. Every cup shares a little warmth beyond our walls.

Five FirstGreen matcha drinks on driftwood. More than just milk tea.
Coming soon

Claremont Village, California

Questions, partnerships, or just want to say hello?

info@firstgreenmatcha.com